Barbie: Unleashing the Magic - A Marketing Playbook How 'Barbie' Beat the Box Office Barbie set the US box office ablaze last weekend, raking in an impressive $162 million. The entertainment industry, plagued by crises including actors and writers on strike, resulting in the halt of major TV and film productions. While streaming subscriber growth has hit a plateau, and traditional media stocks are witnessing a sharp decline. Additionally, box office revenues continue to languish at 20% below pre-pandemic levels. Despite this gloomy backdrop, Barbie managed to shine brightly, thanks to an extraordinary and original film marketing campaign. The successful execution of this unprecedented marketing strategy was a joint effort between Warner Bros. and Mattel, the creators of Barbie. Together, they crafted a playbook that defied conventional norms and delivered astounding results. In this case study, we delve into the secrets behind Barbie's triumph at the box office, shedding light on the innovative methods employed by the masterminds behind the scenes. Download now

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